PROJECT

Carnot Laboratories

CASE

Create a campaign to raise awareness of #FreedomfromColitis and provide information about what Colitis is and various associated conditions through social media and a blog-style website.

CHALLENGE

Run a marketing campaign on Instagram and Facebook for one year, drive traffic to the website, and increase followers and engagement on social media.

SOLUCIONS

A blog-style website to provide more information about Colitis with nutrition, lifestyle, and mental health advice.

Publication of content on social media with a wide variety of options such as videos, stories, nutrition tips, recipes, and more.

All content and special events such as webinars were conducted by health specialists to obtain approval from COFEPRIS.

+200 post

With an engagement of 2000 followers per post and more than

40,000 followers

on both social media platforms.

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